Most of an agency invoice is not design. It is:
- The discovery call
- The written proposal
- The project manager forwarding emails
- The account manager who joins the third meeting
- The weeks of calendar friction between them
The point
On a five-page site for a local business, that overhead outweighs the build. None of it is fraud — it's what a large client needs. It's simply the wrong machine for a plumber who needs five pages and a call button.