order to live

Our web design process: seven days, five steps, ten minutes of your time

The whole process is designed around one assumption: you have a business to run and no interest in becoming a website project manager. There are no kick-off calls, no mood boards, no stakeholder rounds. Here is exactly what happens, in order, with the timings we work to.

Start — $999 Read the FAQ first

The five steps

Day counts start from the moment your intake form comes back, not from the moment you pay — so a weekend spent gathering photos doesn't eat into the build time.

in order

Step 1 — You order

Day 0 · 2 minutes

You pay the one-time $999 through the payment button. That's the entire step.

  • The button opens our payment provider's secure checkout — your card details go there, never through us
  • Within a minute: a receipt with our full company details for your books
  • And, in the same minute, the intake form
  • No call before this, and no proposal — but the contact form is there if you'd rather ask a person first

Step 2 — You send the details

Day 0–1 · about 10 minutes

The intake form asks for the facts only you have. Bullet points are perfectly fine.

  • Business name, what you do, the area you serve
  • Hours, phone, email
  • Anything you'd like on the site: photos, a logo, an old brochure, the text from your current website
  • The one question that does the most work: name a website you like and say why in a sentence. "Clean, not busy" beats a page of briefing.
If something is missing
  • No logo? We build a typographic wordmark from your business name. It looks deliberate, not unfinished.
  • No photos? We use clean layouts with strong typography rather than filling space with stock images of strangers shaking hands.
  • No written text? Answer the form's questions in note form and we turn that into the pages.

Step 3 — We build it

Days 1–7 · nothing needed from you

This is the part where you hear nothing, and that is intentional. What happens meanwhile:

  • The site gets structured and designed
  • Your text and images are placed
  • Mobile, tablet and desktop layouts are built
  • Page titles and descriptions written; imprint and privacy set up
  • Your domain registered or prepared

The design work is AI-assisted — the honest reason this costs $999 instead of $6,000, because drafting that used to take days takes hours. Every page is then reviewed, corrected and finished by a person. Nothing goes out unread.

What gets built, service by service →

Step 4 — You review, we fix

Day 7 onwards · 15 minutes of your time

You get a link to the finished site on a private preview address. Click through it on your own phone and your own computer, then send back whatever is wrong.

  • A wrong opening time, a photo you'd rather not use
  • A heading that doesn't sound like you, a service we misunderstood
  • One round means one list, not one change — send everything in a single email and we work through all of it
  • Most corrections are the boring kind: a phone digit, a street name, a service left out

Step 5 — We publish it

1–2 days after your approval

Once you say go:

  • The domain is pointed at the site
  • The SSL certificate is installed and forced
  • The sitemap is submitted
  • Every page and link is checked on a real phone

Then it is live at your own address. The $25 monthly maintenance starts on that day, not the day you paid — and from then on hosting, backups, updates and small content changes happen without you doing anything.

What we need from you — the complete list

This is everything. Only four answers are mandatory in the form; the rest you can leave blank. If something on this list matters for your site and you skipped it, we ask about it in one short email afterwards — not a meeting, not a second form.

no surprises
Everything we ask for, and whether it's mandatory
What Required? Why we need it
Business nameRequiredThe site header and the name customers already know you by.
What your business doesRequiredTwo or three sentences in your own words. The writing is ours from there.
Phone number for the siteRequiredOn a phone this becomes a one-tap call button — usually the most-used element on the whole site.
Email address for the siteRequiredThe second route visitors use. It can be a different address from the one you write to us from.
Legal name, if differentOptionalThe imprint page has to name the operator. Leave it blank and we come back to you once.
Postal addressOptionalImprint, local search visibility, and telling customers where you are. If customers never come to you, say so and we leave it off the site.
Opening hoursOptionalThe single most-searched fact about a local business.
Your services, in note formOptionalThe content of the site. Notes are enough — the writing is ours.
Service area or catchmentOptionalSo visitors can tell in one second whether you cover them.
Logo fileOptionalIf you have one. If not, we build a wordmark from your name.
PhotosOptionalYour work, your team, your premises. We resize and crop them.
Existing website addressOptionalSo we can keep what still works and not lose your existing links.
Who manages your domainOptionalOnly if you already own one you want to keep — we need a way to reach the registrar. If you don't own one, tell us the name you want and we register it for you.
A website you likeOptionalOne sentence about why. It saves more time than anything else on this list.
License or registration numbersOptionalFor trades where credentials matter — they build trust on the first screen.

What actually makes it take longer

Seven days is what we work to and it is a non-binding estimate, not a guarantee. Here is what genuinely moves the date, so you can avoid it if you want to.

honestly
The intake form sits unanswered By far the most common cause. The clock starts when the form comes back, so an order paid on Monday and answered on Friday goes live a week later than it could have.
Photos arrive in pieces Three now, five tomorrow, two more at the weekend means the layout gets rebuilt three times. Send everything at once, even if it's not perfect.
A domain transfer is slow If you already own a domain, moving it depends on your current registrar and can take a few days. We can publish on a temporary address first so you're not waiting.
The scope changes mid-build "Could we also add a page for the second location" is a fair request — it just resets part of the work. Tell us before day one if you can.
Feedback comes in installments One consolidated list of corrections gets handled in a day. Six separate emails over a week take a week.
Nothing else, really There is no design-by-committee stage and no approval chain on our side. If we are late, it is one of the five reasons above or we will tell you exactly what it was.

What happens after it's live

The part most people never ask about before buying, and the part that decides whether the site still works in two years.

the long tail
What we do, every month, for $25
  • Keep it hosted and online
  • Renew the domain and the SSL certificate before they expire
  • Apply security and software updates
  • Take regular backups
  • Monitor uptime, so a problem is usually fixed before you notice it
  • Make small content changes when you ask — hours, phone number, a new service line, a price
What you do
  • Email us when something changes. That's the whole procedure.
  • No dashboard to log into, no plugin updates to approve, no password to lose.
  • If you'd rather manage it yourself: cancel the monthly plan and we hand over the files. The site is yours either way.
  • A full redesign or a new page template is a new project, not a monthly change. We'd quote that separately.

Things you never have to do

the point of all this
Learn a website builderNo editor, no drag and drop, no tutorial videos at 11pm.
Sit in a briefing meetingThe intake form replaces it and takes ten minutes instead of ninety.
Choose fonts or colorsUnless you want to. If you have brand colors we use them; if not, we decide and you tell us if you hate it.
Deal with hostingNo control panel, no DNS records, no certificate renewals, no invoices from four different vendors.

Day 0 starts whenever you want

Pay, answer ten minutes of questions, and look at a finished website a week later. If something about the process doesn't fit how you work, say so first — we'd rather adjust than have you find out afterwards.

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